Head of Marketing Department

Описание вакансии

We are looking for an experienced Head of Marketing Department to join a leading automotive company and the official distributor of GWM vehicles in Kazakhstan.

This is an opportunity to join a dynamic and growing business, lead the marketing function, work closely with the international GWM Headquarters, the Management Company, and the dealer network, and play a key role in the development and promotion of GWM brands in the Kazakhstan.

Key Responsibilities:

• Provide strategic and operational leadership of the Marketing Department, including team development and KPI setting;
• Develop and implement brand marketing strategies, manage marketing budgets, and ensure the effective allocation of marketing investments;
• Manage strategic cooperation with the international GWM Headquarters, the Management Company, and the dealer network on marketing strategy, planning, budgeting, and brand promotion;
• Lead the full marketing cycle for new brand and model launches from strategy and positioning to market launch and performance evaluation;
• Oversee integrated marketing communications across Digital, ATL/BTL, SMM, PR, Event, POSM, and Influencer Marketing;
• Strengthen brand awareness and customer loyalty while supporting business growth and sales performance;
• Analyze market trends, the competitive landscape, and consumer behavior; identify growth opportunities and translate insights into actionable marketing strategies;
• Lead large-scale marketing projects, including vehicle launches and presentations, dealer center openings, test drives, dealer conferences, advertising campaigns, and special events;
• Manage external agencies, suppliers, and partners, ensuring effective cross-functional collaboration across the company;
• Monitor the execution of marketing plans and budgets, evaluate campaign effectiveness, and ensure the achievement of key business objectives.

Requirements:

• Proven experience in a similar marketing leadership position; experience in the automotive industry is a strong advantage;
• Proven track record of developing and implementing marketing strategies;
• Experience managing significant marketing budgets and ensuring effective returns on marketing investments;
• Hands-on experience launching new products, brands, or models in the market;
• Strong understanding of modern Digital, ATL, BTL, SMM, PR, and Event Marketing tools and practices;
• Strong leadership, team management, and cross-functional collaboration skills;
• Fluent in English.

We Offer:

• Official employment;
• Medical coverage;
• Preferential rates for annual fitness club memberships;
• Corporate training and professional development opportunities.

Ключевые навыки

• Управление командой
• Разработка стратегии развития