Менеджер по Международному Маркетингу (International Marketing Manager)

Описание вакансии

Our company does online and offline sales of patented premium beauty sleep products in the USA/UK/Canada/Australia/EU, etc.

We are looking for a person who would be responsible for promoting our brand in Russia and abroad. This is a role of a business leader in charge of the whole life cycle of the brand and its financial results. This is a unique opportunity to demonstrate your organisational, analytical, and leadership skills as well as see the results of your work.

Responsibilities:

Established markets:

• analysing key metrics of customer behaviour in our multilingual online store and proposing strategies to improve CR, LTV - by SKU/by country;
• leading website improvements and A/B testing - by SKU/by country;
• developing digital media strategies to optimise CPA, increase reach, improve CR - by SKU/by country;
• leading creative development of ad copy/photo/video for digital and offline advertising, website, social media pages - by SKU/by country;
• mastering e-mail marketing - performance analytics, customer segmentation, cadence creation strategies, development of ad copy/photo/video assets, HTML - by SKU/by country;
• leading product innovation projects - improving current assortment, expanding the assortment - product, packaging, artwork development;
• developing marketplaces as a profitable and incremental sales channel - defining assortment, pricing, and advertising strategies, creating and improving listings, controlling and arranging supply;
• unit/country/total business P&L management - driving revenue and improving profitability;

New markets:

• leading development of local websites;
• analysing local competitive landscape and consumer preferences;
• defining assortment, pricing, online and offline distribution, media strategies;

Requirements:

• entrepreneurial spirit, strong analytical and critical thinking, can-do attitude, self-motivation, agility, challenging the status quo, ability and desire to learn fast, high level of discipline and time management;
• min 5 years of relevant brand management, digital and performance marketing experience;
• extended experience in ad copy/photo/video creation for digital ads and e-mail marketing;
• experience of living and/or working abroad;
• completed higher education in top universities - high GPA;
• proficient English and ideally another foreign language;

Conditions:

• work in a highly dynamic, ambitious and young team;
• reporting to business founders - with many years of experience in brand management and digital/performance marketing in TOP International FMCG companies in Russia and abroad.
• work from home - full time;
• base salary + progressive bonus linked to achieving KPIs (sales, profitability).

Ключевые навыки

• Sales Management
• Английский язык
• Business Strategy
• Sales Forecasting
• Sales Planning